Dana Whitfield
Dana Whitfield has spent eleven years inside billing operations at mid-market SaaS companies, reconciling failed payment retries and dunning schedules against the revenue numbers finance actually reports. She writes about the gap between what a billing system logs and what a subscription metrics dashboard shows, with worked examples from Stripe, Chargebee and Recurly migrations.
SaaS Billing: Models, Tools and Common Mistakes
Compare SaaS billing models, tools and the mistakes that surface after go-live. Learn how to judge proration, tax and revenue recognition before you buy.
Subscription Billing Software: What to Look For
Subscription billing software should fit your pricing model first, not a feature list. See the criteria that matter and how to choose by company stage.
Churn Rate: How to Calculate It and What Counts as Good
Churn rate: how to calculate it, what counts as good, and why defining your base matters more than the arithmetic. A plain guide for subscription businesses.
What Is MRR? Monthly Recurring Revenue Explained
Monthly recurring revenue explained: what MRR is, how to calculate and normalize it, and how to use it to make decisions.
Recurring Billing Explained: How It Works and What You Need
Recurring billing explained: how automatic charges work, what breaks after the first payment, and what you need in place for failed cards and reconciliation.
Subscription Billing: The Unglamorous Machine That Actually Pays Your Salaries
Everybody wants to talk about growth. The hockey stick, the ARR chart, the funding round. Nobody wants to talk about what happens the morning after someone...